SEARCH
Results categorised as News
22 Aug 2016
|
Ellen Hammett
New research from TV marketing body Thinkbox shows that BBC TV viewing among 16-34 year olds declined by -18% between March and May, while overall BBC TV viewing was down -8%.
18 Aug 2016
|
The Media Leader Staff
The absence of Brexit coverage and sporting events clearly had a negative impact on the quality market, with the Telegraph, Financial Times and Guardian recording the biggest circulation declines of all the daily titles.
18 Aug 2016
|
The Media Leader Staff
Leading women in advertising speak to Newsline about gender discrimination - and how things might be changing for the better
17 Aug 2016
|
The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
17 Aug 2016
|
Ellen Hammett
New figures from the IAB reveal that there has been no increase in the number of online UK adults using blockers in the last six months.
16 Aug 2016
|
Simon Wright
The summer of sport continued to dominate the ratings in July, with the football and tennis really pulling in the viewers.
16 Aug 2016
|
The Media Leader Staff
Heather Dansie and Sophia Field spoke with young people to identify the emotional needs that were most compelling to them today. What they discovered has significant implications for the way brands target them through advertising.
15 Aug 2016
|
Richard Shotton
We should reject the idea that a smart marketer must have studied marketing, writes Zenith's Richard Shotton
12 Aug 2016
|
The Media Leader Staff
Experts from Manning Gottlieb OMD, MediaCom and Carat react to the latest Consumer ABC figures.
11 Aug 2016
|
Ellen Hammett
The announcement comes following the news that the title had exceeded sales targets and will continue publishing on a weekly basis.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer