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Results categorised as News
04 Oct 2016
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David Pidgeon
Exclusive: In worst case scenarios, for every pound an advertiser spends programmatically on the Guardian only 30 pence actually goes to the publisher.
04 Oct 2016
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The Media Leader Staff
Guardian News & Media partners with iProspect to deliver a new data proposition - introducing premium publisher audience targeting to the programmatic marketplace.
04 Oct 2016
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Richard Shotton
Zenith's Richard Shotton and Sophia McQueen reveal how run-of-the-mill products can be better enjoyed if we change the way we describe them
04 Oct 2016
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The Media Leader Staff
Hugh joins from Yahoo where he has worked since 2008 in a range of senior roles and is set to help continue TMG's digital transformation.
03 Oct 2016
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Ellen Hammett
The app will showcase around 20 different pieces of 360-degree video content from Sky and its partners.
03 Oct 2016
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The Media Leader Staff
Replacing Ben Wood, who left the business earlier this year, Stubbs will work alongside a senior global team in Asia, UK, EMEA and the US.
03 Oct 2016
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The Media Leader Staff
Facebook's new manager "exemplar of integrity and transparency".
30 Sep 2016
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The Media Leader Staff
A new study from InSkin Media, Research Now and Sticky looks at the relationship between viewability and gaze time.
28 Sep 2016
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The Media Leader Staff
To promote the release of car racing game Forza Horizon 3, a cinema ad will stimulate the senses by jiggling seats and blowing gusts of wind, fog, sprays of water, and even scents at the audience.
28 Sep 2016
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Simon Wright
Unsurprisingly, the BBC's coverage of the Rio Olympics dominated August's top programmes list.
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