SEARCH
Results categorised as News
15 Nov 2016
|
The Media Leader Staff
From emerging tech and digital opportunities, to a new era of publisher collaboration, magazine media has much to look forward to, says Adam Bullock, co-founder of Contented.
15 Nov 2016
|
The Media Leader Staff
Media Playground 2016: Smart packaging, a shelf that reorders products on your behalf and a new era of programmatic commerce. How should brands approach the Internet of Things?
15 Nov 2016
|
The Media Leader Staff
Smith formerly sat on ISBA's Executive Committee while commercial and operations director of Camelot. In grocery retail he has held marketing and management positions on the boards of Kwiksave and Somerfield.
11 Nov 2016
|
Ellen Hammett
MEC UK's chief strategy officer has said that agencies are "appalling" at giving publishers enough time to put campaign proposals together.
11 Nov 2016
|
David Pidgeon
Jan Gooding, who is also chair of the Publishers Audience Measurement Company, PAMCo, has now publicly called on digital players to be subjected to audits that match the scrutiny of traditional media.
11 Nov 2016
|
Ellen Hammett
The CEO of Time Inc UK has said that he is open to discussions about importing an 'ROI-guaranteed' initiative from the US which would see advertisers get their money back for campaigns that fail to deliver in print magazines.
10 Nov 2016
|
Frances Spencer-Barton
Sponsored content: In the digital age, brands need to provide increasingly relevant and engaging experiences, writes LookLook's Frances Spencer-Barton.
10 Nov 2016
|
John Moulding
GroupM chairman Irwin Gotlieb explains why TV can win marketing budgets previously used for trade promotion.
10 Nov 2016
|
The Media Leader Staff
The $540m deal will see what Adobe called the creation of an "end-to-end independent advertising and data management solution" that it hopes will simplify a complex and fragmented process for brands.
09 Nov 2016
|
Ellen Hammett
In a statement released on Wednesday, the WPP chief executive said it will take a "significant amount of time" to assess the long-term implications.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer