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25 Apr 2017
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The Media Leader Staff
UK adspend grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the latest AA/Warc Expenditure Report. Here, experts from around the media industry dissect the findings.
25 Apr 2017
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Clarissa Windsor
The new interactive VoD format will enable advertisers to incorporate the individual names of registered All 4 viewers into the audio of their adverts, taking targeted advertising to a new level.
25 Apr 2017
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The Media Leader Staff
UK adspend grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the latest Advertising Association/WARC Expenditure Report.
24 Apr 2017
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David Pidgeon
West joins from Havas Media and will become a member of Newsworks’ leadership team, overseeing client services as well as strategy planning for the marketing body for national newspapers.
24 Apr 2017
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Simon Wright
March saw big ratings for Broadchurch, Line of Duty, Red Nose Day and the conclusion of the Six Nations rugby championship.
21 Apr 2017
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Ellen Hammett
Justine Roberts tells Ellen Hammett how she turned a humble forum for parenting into a multi-million pound phenomenon.
21 Apr 2017
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The Media Leader Staff
The study also reveals that 17% of pirated streaming platform users have already cancelled at least one paid-for TV service.
20 Apr 2017
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Chad Potter
Following a surge in growth in February, the Independent was unable to continue the upward trend, while the Daily Express online grew 18.5%.
20 Apr 2017
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The Media Leader Staff
March was a reasonably static month for newspaper circulations with most dips and gains very slight compared to February. The yearly picture was much worse for many titles, however.
20 Apr 2017
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Ellen Hammett
As Sky prepares for a takeover by 21st Century Fox, profit fell from £1.142 billion to £1.013 billion.
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