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28 Jul 2017
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The Media Leader Staff
After reducing its digital advertising activity, P&G's finance chief said: “we didn’t see a reduction in the growth rate....what that tells me is that the spending we cut was largely ineffective.”
28 Jul 2017
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Ellen Hammett
68% said they find the ‘bimbo’ portrayal most offensive.
28 Jul 2017
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Simon Wright
The One Love Manchester concert, Britain's Got Talent final, the return of Poldark and The Real Full Monty were among the most watched programmes in June.
27 Jul 2017
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David Pidgeon
The campaign for Ford's latest Fiesta model is able to target people based on both their location and their content sharing behaviour, allowing certain people that come close to a billboard to be served a mobile display ad.
27 Jul 2017
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Ellen Hammett
For the 12 months to the end of June 2017, UK profit fell from £1.5 billion the previous year to £1.29 billion.
27 Jul 2017
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David Pidgeon
Q2 2017 marks the fifteenth consecutive quarter of growth - but the slowest rate in almost four years as advertisers, responding to rising inflation, reign in activity.
26 Jul 2017
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The Media Leader Staff
Net advertising revenue was down 8% in Q2 from £838m to £769m, however this was an improvement on the first quarter's 9% decline and was offset by a 7% boost in revenues for ITV Studios at £687m.
25 Jul 2017
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The Media Leader Staff
The company has also announced the relocation of its chief operating officer, Paul Silver, to New York from its London headquarters.
25 Jul 2017
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Ellen Hammett
A little over two years since launch, women's online platform The Pool has decided to test out a new paid-for subscription option for £3 a month.
25 Jul 2017
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David Pidgeon
The prize translates as a million quid's worth of airtime on Channel 4 where Volvo's ad campaign, which is focused on non-visible disability, will be broadcast.
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