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Results categorised as News
08 Mar 2017
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The Media Leader Staff
Brydon's appointment comes alongside three new senior hires.
08 Mar 2017
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The Media Leader Staff
The IPA's four-day Festival Of British Advertising launches today (Wednesday), celebrating the best of British creativity from the past 100 years.
07 Mar 2017
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The Media Leader Staff
Metrics, trust and transparency are three of the hottest topics in media, and Mediatel will be discussing all three in detail at the Future of Media Research conference next Monday.
06 Mar 2017
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Ellen Hammett
Founded by Red Bull and Bacardi veteran Sandra Peat and IPG agency creative director Rebecca Rhodes, SuperHuman will focus on "blowing up stereotypes" around 'middle-aged' women.
06 Mar 2017
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The Media Leader Staff
The new deal means ITV will no longer broadcast any highlights, forcing the competitions off of terrestrial TV entirely. To compensate, BT said it will enhance its social media coverage to reach new audiences.
03 Mar 2017
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The Media Leader Staff
A new YouGov report reveals that more than four in 10 consumers say they would let a digital assistant either help them with or undertake activities.
02 Mar 2017
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The Media Leader Staff
Tomchak joins from Number 10 where he has led digital marketing for the Prime Minister and Cabinet Office.
02 Mar 2017
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The Media Leader Staff
Walczak will lead a new team - including product management, global partnerships and supply - focused on developing outcome-based media solutions.
02 Mar 2017
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David Pidgeon
At Newsworks' Shift 2017 professor Patrick Barwise helped lead a strong case for evidence-based marketing decisions. Can it change the way advertisers view newsbrands?
02 Mar 2017
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The Media Leader Staff
Chief executive David Abraham said Channel 4 has been watching the virtual reality markets - currently worth around £800 million globally - with interest.
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