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Results categorised as News
14 Mar 2017
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Simon Wright
The BBC's adaptation of Len Deighton's alternative history novel SS-GB hit TV screens in February, while ITV's ratings banker Broadchurch returned for its third and apparently final series.
13 Mar 2017
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The Media Leader Staff
OMD's Sarah Gale discusses how the role of media researchers has changed over the last two decades - and what the next five years might bring.
13 Mar 2017
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The Media Leader Staff
Speaking at the Future of Media Research conference, comScore's Paul Goode discussed a subject that is beginning to generate much interest in adland: what is the value of context in advertising - and can research quantify it?
10 Mar 2017
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The Media Leader Staff
The aim of the partnership is to transfer learnings between the respective initiatives to improve their effectiveness.
09 Mar 2017
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The Media Leader Staff
Fashion and beauty brand InStyle UK has finally scrapped its print mag and relaunched as a digital-first brand.
09 Mar 2017
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Ellen Hammett
The media industry has a "colossal job" on its hands as it seeks to rebuild trust, Lord David Puttnam said at launch of the IPA's Festival of British Advertising on Wednesday.
09 Mar 2017
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Ellen Hammett
Boosted by increased investment in the medium by online retailers, revenue increased by 5.4% year-on-year.
09 Mar 2017
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Ellen Hammett
According to new analysis from Thinkbox, the average person in the UK watched 20 minutes of video advertising a day in 2016 - with TV accounting for 93.8% of video ad viewing.
08 Mar 2017
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David Pidgeon
Forget fake news, it's fake ads the media industry might want to start worrying about - and if it fails to curb them, alongside other related problems, it could face enforced regulation, says the Guardian's Hamish Nicklin.
08 Mar 2017
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Ellen Hammett
Meetrics is the fifth ad verification company Facebook has signed up this year to offer independent third-party verification for its display and video ads.
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