SEARCH
Results categorised as News
13 Sep 2017
|
The Media Leader Staff
Innovation in adtech takes a new turn at the annual digital marketing event.
12 Sep 2017
|
The Media Leader Staff
The agency has appointed Julia Connaughton to the role of head of digital while Chris Gilfoy has been named stategy director.
11 Sep 2017
|
David Pidgeon
Three former Grey London bosses have launched a new agency this week, Uncommon Creative Studio, describing the business as an "ad agency for a time when the world hates ads".
11 Sep 2017
|
David Pidgeon
A host of digital formats - including social media in-feed ads, paid content, online video and native advertising - are helping to fuel the growth in global advertising, according to the latest adspend forecasts from Zenith.
08 Sep 2017
|
The Media Leader Staff
The publisher confirmed it was in talks with owner Richard Desmond to buy 100% of Northern & Shell's publishing assets, including OK! magazine, the Sunday Express, and Daily Star Sunday.
08 Sep 2017
|
David Pidgeon
New research has revealed the scale of opportunity for connected TV advertising in Europe, with "widespread agreement" across the entire market that connected TV is a new class of inventory.
07 Sep 2017
|
The Media Leader Staff
Dubbed Audience Insights, and currently in beta, the tool lets advertisers tap into a global dataset of online consumer behaviour, enabling them to build a real-time picture of their audience and plan targeted ad campaigns.
06 Sep 2017
|
The Media Leader Staff
Mark Grether, previously the company’s executive chairman, has been named CEO, while Randy Wootton, who had been the CEO of Rocket Fuel since 2015, will become a special advisor to Sizmek.
06 Sep 2017
|
Niall Johnson
Wavemaker will have offices in 90 countries and over 8,500 employees - with clients including L’Oréal, Vodafone, Marriott, Colgate-Palmolive and Paramount.
06 Sep 2017
|
Ellen Hammett
It might be feeling some pressure, but as Albert Read takes over from Nicholas Coleridge as MD of Condé Nast Britain, he shares with Ellen Hammett his strategy for keeping a century-old business afloat in a digital-first world
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer