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Results categorised as News
18 Sep 2017
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The Media Leader Staff
Inskin Media's Steve Doyle tells Newsline what it takes to build a brand online, whether he thinks advertisers are becoming too short-termist and asks if enough attention is being paid to context and quality of environment.
18 Sep 2017
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The Media Leader Staff
Allen Klosowski, VP Advanced Solutions Group, SpotX, tells Mediatel Newsline why connected TV advertising is set to grow, and what the future holds for the world of commercial broadcasting.
18 Sep 2017
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Jed Mole
Acxiom's Jed Mole shares his key trends from one of digital marketing's biggest annual conferences.
18 Sep 2017
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Ellen Hammett
Following last year's sexist debacle, Newsline caught up with Dmexco's founder, Christian Muche, to find out what one of digital marketing's biggest annual conferences is doing to promote gender equality.
18 Sep 2017
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David Pidgeon
Hewson joins from US adtech company Exponential where he led the UK sales operation and brings over 20 years' experience in advertising, media and technology.
15 Sep 2017
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The Media Leader Staff
Newsline caught up with the7stars, Inskin Media, Quantcast, Adobe, SpotX and IAB UK at this year's Dmexco to find out what they think will be the biggest trends to look out for over the next year.
15 Sep 2017
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Anne Tucker
The IPA has released its TouchPoints 2017 data today, highlighting how the GB population spends their daily lives and how their use of communications channels and device fits into this.
14 Sep 2017
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The Media Leader Staff
August 2017 latest ABC data shows mixed fortunes for the newspaper market.
14 Sep 2017
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The Media Leader Staff
Express.co.uk had a successful August, according to the latest ABC results, up nearly 17% period on period to 2.6 million daily average unique browsers, following on from last month's good increase.
14 Sep 2017
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Ellen Hammett
Speaking at Dmexco, the chief brand officer of the world’s largest advertiser said innovation in AI is finally allowing brands to reach consumers in useful and engaging ways - and on a scale that has been impossible until now.
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