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28 Apr 2017
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James McDonald
Warc analyst James McDonald dissects the latest AA/Warc adspend report to reveal just how rapidly mobile is growing.
27 Apr 2017
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David Pidgeon
At Mediatel's 2017 Planning Debate, experts warned that an over-reliance on data and a lack of human interaction was creating a chasm between planners and their audiences.
27 Apr 2017
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Ellen Hammett
Laurence Green, founding partner of 101, says more controls on data will help to end the "Wild West" era of data-driven marketing.
27 Apr 2017
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The Media Leader Staff
In the short video, hear from Vizeum's Tia Castagno, Publicis' Dom Boyd, AMV BBDO's Craig Mawdsley and Karmarama's Will Collin.
26 Apr 2017
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The Media Leader Staff
Ezoic's chief customer officer, John Cole, explains in depth how new technologies can help monetise audiences - and what he thinks publishers should be doing to fight back.
26 Apr 2017
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Ellen Hammett
MEC’s managing director, Sarah Hennessy, said client demands still lead the agency to the unrivalled scale of big players such as Facebook and Google, while concerns over context tend to take a back seat.
26 Apr 2017
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David Pidgeon
Premium publishers may have proved that context and quality of environment amount to increased ROI for advertisers, but the trading mechanics have yet to catch up. By David Pidgeon.
25 Apr 2017
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The Media Leader Staff
UK adspend grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the latest AA/Warc Expenditure Report. Here, experts from around the media industry dissect the findings.
25 Apr 2017
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Clarissa Windsor
The new interactive VoD format will enable advertisers to incorporate the individual names of registered All 4 viewers into the audio of their adverts, taking targeted advertising to a new level.
25 Apr 2017
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The Media Leader Staff
UK adspend grew 3.7% to reach £21.4bn in 2016, the seventh consecutive year of market growth, according to the latest Advertising Association/WARC Expenditure Report.
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