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Results categorised as News
10 Oct 2017
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Ellen Hammett
The business has been set up to help clients maximise the value of their existing and future intelligence resources, ensuring they deliver "useable business wisdom" to drive better business performance and evaluation.
10 Oct 2017
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The Media Leader Staff
US-based consultancy Accenture has appointed Nikki Mendonça as president of intelligent marketing operations within Accenture Operations.
10 Oct 2017
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Ellen Hammett
While the Facebook and Google duopoly continue to dominate the headlines, Wolfgang Blau warned publishers to pay attention to the 'under-reported' Chinese-owned internet if they want to truly compete and survive on a global scale.
10 Oct 2017
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David Pidgeon
The Telegraph has today announced the appointment of Chris Forrester to the newly created role of chief revenue officer, reporting into CEO, Nick Hugh.
09 Oct 2017
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Ellen Hammett
Just over half (51%) said their device makes mistakes, compared to only 10% who said it doesn’t.
09 Oct 2017
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Richard Shotton
It once was in fashion, but we’ve since lost our passion, for rhyming in ads, which makes us quite sad. Oh FFS, stop it. Ahem. Here is a great article by Richard Shotton and Alex Boyd about a lost marketing art form...
06 Oct 2017
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John Moulding
Leading TV buyers will discuss whether advertisers are over-targeting and over-spending on digital, and if a lack of objectivity is damaging media planning.
06 Oct 2017
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David Pidgeon
After nearly five years, Pippa Glucklich, CEO Starcom UK, has decided to step down from her position and is leaving the Publicis-owned agency in December.
05 Oct 2017
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David Pidgeon
General Data Protection Regulation will offer canny brands the opportunity to differentiate themselves from less savvy competitors, according to lawyers and PR and marketing experts.
05 Oct 2017
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Ellen Hammett
Speaking at the Festival of Marketing on Thursday (5 October), Diageo's global brand director, Anita Robinson, said it is time to take the drinks manufacturer's role in shaping society "a step further".
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