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Results categorised as News
01 Jun 2017
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Ellen Hammett and David Pidgeon
The two bodies representing both UK agencies and advertisers have united to demand the media industry only uses objective and independently verified data before making buying decisions.
31 May 2017
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The Media Leader Staff
Globally, people will spend an average of 122 minutes a day accessing the internet on mobile devices.
31 May 2017
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The Media Leader Staff
40% of British adults now trust politicians more than the media, making it "extremely troubling" for news platforms to maintain credibility, says Trinity McQueen report.
30 May 2017
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The Media Leader Staff
Dino Myers-Lamptey, head of strategy at the7stars, responds to Comscore's viewability development - and explains how we should advance the debate.
30 May 2017
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The Media Leader Staff
The advertising industry is thinking about viewability all wrong - and it's time to reshuffle priorities, says Comscore's CEO Gian Fulgoni
29 May 2017
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The Media Leader Staff
ITV recorded a 4.4% revenue increase in April to just short of £118.6 million.
29 May 2017
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The Media Leader Staff
After a bad year, Comscore's co-founder and CEO, Gian Fulgoni, explains why things are finally looking up for online ad measurement.
26 May 2017
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John Moulding
One of the themes at Connected TV World Summit last week was how the traditional TV market can broaden its appeal by offering more content that appeals directly to millennials.
25 May 2017
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The Media Leader Staff
15 million Brits are twice as likely to visit newspaper websites in the final two weeks before the General Election on 8 June, according to a new study by Teads.
25 May 2017
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The Media Leader Staff
The female-focused online magazine has also announced a number of new commercial hires.
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