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Results categorised as News
20 Nov 2017
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Ellen Hammett
Programmatic trading is most advanced in Canada, the US and the UK, where Zenith estimates 81%, 78% and 77% of digital display advertising will be bought programmatically this year.
16 Nov 2017
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The Media Leader Staff
Metro lost 351,000 average daily browsers in October, according to the latest online ABCs.
16 Nov 2017
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Ellen Hammett
The Financial Times was the only daily national newspaper to increase circulation in October, with a 1.2% period-on-period rise taking total sales to almost 192,500.
16 Nov 2017
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Ellen Hammett
In a statement, MC&C said it has been "mutually agreed that Jackson will leave the company to pursue other opportunities that are of interest to him."
16 Nov 2017
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The Media Leader Staff
57% agreed that in an increasingly data-driven world, marketing without data shouldn't be considered as marketing.
16 Nov 2017
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Ellen Hammett
A new Thinkbox study has for the first time quantified the total profit generated by different forms of advertising to show what they actually deliver to the bottom line.
15 Nov 2017
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The Media Leader Staff
Researchers were able to identify introverts from extroverts based on single Facebook likes, and aimed their adverts accordingly.
15 Nov 2017
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The Media Leader Staff
The study also highlights the importance of accurate targeting as viewers with the highest income bracket are generally far more emotionally engaged with ads.
15 Nov 2017
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David Pidgeon
TMG has announced that its new business, named Truth, will provide "100% transparency" to buy and plan media.
14 Nov 2017
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Ellen Hammett
According to people familiar with its plans, the online giant is currently in talks with TV networks, film studios and other media companies about providing programming to the new service.
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