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Results categorised as News
08 Dec 2017
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Ellen Hammett
Speaking at Future TV Ads on Thursday, Total Media's head of broadcast, Liz Duff, said a significant challenge planners face is that it is near-impossible to trade on an outcome that might take a year or two to see.
08 Dec 2017
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David Pidgeon
The challenger supermarket said it had been quick to ramp up its digital investments but was now "retrenching" following a sophisticated econometric analysis.
08 Dec 2017
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The Media Leader Staff
The decision follows an increase in demand for quality journalism after Trump's rise to power and Hollywood sexual harassment scandals.
07 Dec 2017
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The Media Leader Staff
US-based Stagwell Group has acquired the London-based global performance marketing agency for an undisclosed sum.
07 Dec 2017
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Ellen Hammett
Tech businesses could soon be sending us packages via drones with things they think we need - before we realise we even need them.
07 Dec 2017
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The Media Leader Staff
Wieden+Kennedy London will start work immediately on the account alongside the in-house FA team on England Men’s brand messaging in the lead-up to the 2018 FIFA World Cup and beyond.
07 Dec 2017
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The Media Leader Staff
Campaign activity for Capital One will begin this month, with the7stars managing a multi-million-pound media budget for brand marketing activation across digital, outdoor, TV, press and radio.
07 Dec 2017
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The Media Leader Staff
Eleanor Crossman will be responsible for building brand awareness with advertisers and agencies as the business accelerates its digital out-of-home portfolio.
07 Dec 2017
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The Media Leader Staff
The YouTuber has over 16 million subscribers and more than 10 billion views of all his videos.
06 Dec 2017
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The Media Leader Staff
As of this week, users will not be able to access YouTube via Amazon's Alexa-powered Echo Show device, and it will be removed from Fire TV on new year's day.
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