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Results categorised as News
27 Jan 2018
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David Pidgeon
Speaking at the Ad Association's annual leadership summit, former Ebiquity boss Nick Manning said if advertisers behave responsibly and respectfully towards their customers, people "will respond in kind".
26 Jan 2018
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The Media Leader Staff
Total revenue for ITV, Channel 4 and ITV Breakfast was up 2.4% in December to £188.7 million.
26 Jan 2018
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Ellen Hammett
The author of a new book examining the behavioural biases that influence what we buy tells Ellen Hammett how advertisers can make their campaigns more effective.
25 Jan 2018
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The Media Leader Staff
The agency said it will enable brands to capitalise on local marketing by integrating different mediums into a semi-automated platform that uses local data sources.
25 Jan 2018
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David Pidgeon
The out-of-home sector headed indoors this week to debate its future, and there was a sense of positive change in the air.
25 Jan 2018
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Ellen Hammett
A 3.4% year-on-year increase to £22.1 billion marked the eighth consecutive year of market growth, according to preliminary figures released by the AA and Warc.
24 Jan 2018
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Anne Tucker
As we step forward into 2018, here is a snapshot of the latest forecasts from some of the media industry’s most respected forecasters.
24 Jan 2018
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The Media Leader Staff
The report, compiled by industry analyst Peter Field and commissioned by Rapport in association with the IPA, investigates the performance of campaigns investing at least 15 percent of their budgets on OOH.
24 Jan 2018
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Ellen Hammett
Speaking at Mediatel's inaugural Out-of-Home Summit on Tuesday, Simon Valcarcel said no other channels give O2 the same scale, fame and high awareness that OOH and TV do
24 Jan 2018
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The Media Leader Staff
Primesight's CEO Naren Patel, Talon Outdoor's managing partner Adrian Skelton and JCDecaux's marketing director David McEvoy share their top priorities for 2018 at Mediatel's inaugural Out-of-Home Summit.
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