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Results categorised as News
25 Oct 2017
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The Media Leader Staff
Channel 4 suffered a -11.6% year-on-year drop in revenues in September, according to the latest agency estimates.
25 Oct 2017
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The Media Leader Staff
The deal has enabled MediaMath to integrate Grapeshot's contextual pre-bid products onto its advertising platform, making it safer for brands to operate online.
25 Oct 2017
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The Media Leader Staff
The deal should strengthen The Trade Desk's ability to help advertisers target consumers across multiple devices.
23 Oct 2017
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The Media Leader Staff
Following the departure of ITV's commercial content director, Gary Knight, the broadcaster has this week promoted Claire Heys to the new role of brand partnerships & content director.
20 Oct 2017
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Ellen Hammett
Mediacom's head of emerging digital activation EMEA, Renee Mellow, warned marketers to think about the region they're in before they go real-time.
20 Oct 2017
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The Media Leader Staff
Paid social media advertising is growing fast, but as the channel matures the way marketers think about it needs to change, according to experts.
19 Oct 2017
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The Media Leader Staff
Digital-only newsbrand the Independent saw traffic to its website dip -10.1% in September - a loss of more than 660,200 unique daily browsers compared with the previous month.
19 Oct 2017
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Ellen Hammett
Quality market titles the Financial Times and the Guardian, alongside Metro's UK footprint, led the daily market in September and were the only newspapers to record an increase in circulation over the period.
18 Oct 2017
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The Media Leader Staff
The Gold Standard has three fundamental aims: to reduce ad fraud, to improve the digital advertising experience and to increase brand safety.
18 Oct 2017
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The Media Leader Staff
UK marketing budgets are 'paralysed' by economic uncertainty, according to the latest IPA Bellwether report. Here, experts from Total Media, Google UK, Jaywing, Exterion, MEC, MC&C and News UK give their thoughts on the findings.
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