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Results categorised as News
13 Nov 2017
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David Pidgeon
"In startling opposition to history, GenY and GenZ are actually watching less as they age," says GroupM in a new report.
12 Nov 2017
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The Media Leader Staff
WARC's data also reveals that TV drew 34.9% of global adspend last year.
09 Nov 2017
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David Pidgeon
Big news from ITV this week: the UK's largest commercial broadcaster is to deploy new technology that will enable it to deliver addressable ad campaigns across its linear broadcaster channels from early next year.
09 Nov 2017
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Derek Jones
WFA president and RBS CMO, David Wheldon, said that it was transparency and brand safety that (by a distance) most concerned the WFA's members - who make up 91% of the world's advertising spend.
09 Nov 2017
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The Media Leader Staff
The research also reveals that 64% are less inclined to share their location if they feel concerned about their privacy.
08 Nov 2017
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Ellen Hammett
The offending ad, which appeared in Glamour magazine earlier this year, was meant to "entice readers to go online and interact with beautiful travel photography, interesting places to visit and new places to stay."
08 Nov 2017
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The Media Leader Staff
It was 140. Now it's 280. That is all.
08 Nov 2017
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Ellen Hammett
Data from the Advertising Association shows that investment in the run-up to the festive period has been on a steady upward trajectory for the last seven years.
07 Nov 2017
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The Media Leader Staff
The feature enables fast, free and secure transactions for people living in the same country.
02 Nov 2017
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Ellen Hammett
The US publisher is also reducing the publication frequency of a number of other titles.
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