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Results categorised as News
22 Nov 2017
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The Media Leader Staff
The Verified Marketplace will be a place to buy desktop and mobile outstream video inventory on the Guardian, The Telegraph, The Times, The Sunday Times and The Sun.
22 Nov 2017
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The Media Leader Staff
Ad consideration was 152% higher among readers with a close relationship to the publisher.
22 Nov 2017
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The Media Leader Staff
The results show that both static and full motion content delivered high levels of positive emotional response, but that full motion was 2.5 times more impactful.
22 Nov 2017
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David Pidgeon
The investment arm of WPP originally forecast growth of 4.1%, but on Wednesday (22 November) that figure was raised to 5%.
21 Nov 2017
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Simon Wright
Blue Planet II, Gunpowder and Our Girl all performed well in October's TV ratings.
21 Nov 2017
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Ellen Hammett
TV broadcasters and trade bodies from around the world have joined together for the first time to release global figures that look to prove TV's effectiveness as an advertising medium.
21 Nov 2017
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The Media Leader Staff
After 31 years with CIA, MEC and GroupM, Rob Norman has announced he is to retire from his full-time role as global chief digital officer, effective January 2018.
20 Nov 2017
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Ellen Hammett
Programmatic trading is most advanced in Canada, the US and the UK, where Zenith estimates 81%, 78% and 77% of digital display advertising will be bought programmatically this year.
16 Nov 2017
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The Media Leader Staff
Metro lost 351,000 average daily browsers in October, according to the latest online ABCs.
16 Nov 2017
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Ellen Hammett
The Financial Times was the only daily national newspaper to increase circulation in October, with a 1.2% period-on-period rise taking total sales to almost 192,500.
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