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Results categorised as News
01 Dec 2017
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The Media Leader Staff
Meetrics, which is certified by ABC/JICWEBS in the UK, is the first non-US viewability partner to work with Facebook.
30 Nov 2017
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The Media Leader Staff
The WPP digital agency has this week hired Kathryn Arbour as global client consulting partner and Greg Georgiades as group director for new client BT Group.
30 Nov 2017
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The Media Leader Staff
Just 5% of those aged 55-64s feel advertising represents their experience of parenthood versus 45% of 16-34s.
29 Nov 2017
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The Media Leader Staff
The event, in association with Ebiquity, includes a full day of panels, interviews and insightful presentations featuring leading marketers, senior agency executives and tech specialists.
29 Nov 2017
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The Media Leader Staff
The findings also reveal that integrating cinema into campaigns helps to deliver greater impacts on brand KPI performance compared to any other AV channel.
28 Nov 2017
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The Media Leader Staff
The IPG Mediabrands agency takes over from Carat in Europe and Starcom in the US.
28 Nov 2017
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The Media Leader Staff
The work will focus on delivering above-the-line creative strategy and campaigns, with brand and product-led campaigns including DTRV and press.
28 Nov 2017
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The Media Leader Staff
Online advertising grew 11.5% to €22.2 billion between H1 2016 and H1 2017, according to a new report from IAB Europe and IHS Markit.
24 Nov 2017
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Ellen Hammett and David Pidgeon
Publishers and agencies outline their plans for a more prosperous future in the face of unprecedented challenges and threats.
23 Nov 2017
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The Media Leader Staff
From focusing on business outcomes, to better use of data, and simplifying the buying process, Magnetic, GroupM, Rezonence and Newsworks discuss what publishers can do, as a joint force, to ensure a brighter future.
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