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07 Dec 2017
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The Media Leader Staff
US-based Stagwell Group has acquired the London-based global performance marketing agency for an undisclosed sum.
07 Dec 2017
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Ellen Hammett
Tech businesses could soon be sending us packages via drones with things they think we need - before we realise we even need them.
07 Dec 2017
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The Media Leader Staff
Wieden+Kennedy London will start work immediately on the account alongside the in-house FA team on England Men’s brand messaging in the lead-up to the 2018 FIFA World Cup and beyond.
07 Dec 2017
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The Media Leader Staff
Campaign activity for Capital One will begin this month, with the7stars managing a multi-million-pound media budget for brand marketing activation across digital, outdoor, TV, press and radio.
07 Dec 2017
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The Media Leader Staff
Eleanor Crossman will be responsible for building brand awareness with advertisers and agencies as the business accelerates its digital out-of-home portfolio.
07 Dec 2017
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The Media Leader Staff
The YouTuber has over 16 million subscribers and more than 10 billion views of all his videos.
06 Dec 2017
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The Media Leader Staff
As of this week, users will not be able to access YouTube via Amazon's Alexa-powered Echo Show device, and it will be removed from Fire TV on new year's day.
06 Dec 2017
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The Media Leader Staff
A new report from Brand Finance has estimated that the potential loss in value to the beverage industry if plain packaging was imposed by law would amount to $293 billion.
06 Dec 2017
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Ellen Hammett
On a cost-per-acquisition basis it makes more sense for Wickes to place ads on Google search or Facebook, Matthew Gaunt said at FTVads 2017.
05 Dec 2017
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Ellen Hammett
Analysis of more than 1,500 marketers from the UK, US and Australia found that 35% of UK marketers have used more images of 'non-stereotypical' women over the past 12 months.
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