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Results categorised as News
03 May 2018
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David Pidgeon
The seal confirms that the companies' practices have met different criteria - which includes reducing ad fraud, obtaining certification for brand safety, and improving the digital advertising experience.
02 May 2018
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The Media Leader Staff
A new study shows that 61% of respondents would apply for an extension on the 25 May deadline - if they had the possibility.
02 May 2018
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David Pidgeon
Unimpressed with the answers given by Facebook's chief technology officer during a government inquiry into fake news, MPs have now threatened Facebook CEO Mark Zuckerberg with a formal summons to stand before them instead.
02 May 2018
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Michaela Jefferson
Facebook has announced plans to build a new Clear History feature into its platform to grant users more information and control over how their personal data is used.
01 May 2018
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The Media Leader Staff
McPhillips, who previously led marketing for Vodafone UK, will be based in London and will report into chief marketing and communications officer, Steven Wolfe Pereira.
01 May 2018
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Michaela Jefferson
A new survey from the CMO Council has revealed that recent news coverage about inaccurate and false digital media metrics has caused 21% of top marketers to reduce adspend across platforms such as Facebook and Google.
01 May 2018
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David Pidgeon
Ashley Highfield, who has been in post for seven years, cited family reasons for his surprise departure.
30 Apr 2018
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David Pidgeon
In the first quarter of 2018, WPP's net sales were down just 0.1%, with the UK, Asia Pacific and Latin America up strongly, offset by declines in North America and Western Continental Europe.
26 Apr 2018
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David Pidgeon
As Brexit looms and the UK risks isolating itself from global business opportunities, ad agency adam&eveDDB says it is now looking to North America and China to help boost growth prospects.
26 Apr 2018
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David Pidgeon
Jason Dormieux is named global chief transformation officer and chairman of Wavemaker UK. Meanwhile, Paul Hutchison has been named Wavemaker UK’s CEO and Anna Hickey has been promoted to chief operating officer.
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