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Results categorised as News
17 Jan 2018
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The Media Leader Staff
Execs from Google, Total Media, the7stars, Starcom and Mindshare UK give their take on what the latest results mean for the industry.
17 Jan 2018
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The Media Leader Staff
Digital marketing platform Impact Radius has announced the appointments of Scott Brazina and Adam Furness.
17 Jan 2018
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David Pidgeon
Admitting 2017 had been a "difficult year", YouTube owner Google announced new rules on Tuesday to help clean up its content and make it a safer advertising environment.
17 Jan 2018
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John Reynolds
This week: Rachel Bristow, director of partnerships, Sky; Roy Greenslade on the Guardian revamp; ex-Havas boss Paul Frampton on his future plans
17 Jan 2018
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The Media Leader Staff
The capabilities allow access to age and gender demographics, as well as reach, frequency and gross rating points.
17 Jan 2018
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Ellen Hammett
The latest IPA Bellwether survey reveals that 23.9% of marketing executives raised their budgets during Q4 2017; however, ongoing economic uncertainty and growing client caution meant that 15.2% cut their total marketing spend.
16 Jan 2018
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Ahmad Sayar
With a strong emphasis on smart cities, there were clear implications for the out-of-home sector at this year's Consumer Electronics Show, writes Posterscope's Ahmad Sayar.
16 Jan 2018
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Ellen Hammett
Oh dear. It looks like adland has its work cut out as it enters 2018, with new research from Kantar Millward Brown revealing that UK consumers are less-than-pleased with the current state of advertising.
16 Jan 2018
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April Reagan
CES 2018 was a showcase in evolution over invention - fewer new technologies, more tweaking to perfection.
15 Jan 2018
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The Media Leader Staff
The new office in Manchester will be led by DCM’s current business director, Steven Lorenzini, who has been promoted to the newly created role of regional sales director.
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