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Results categorised as News
30 May 2018
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The Media Leader Staff
ITV reported a -13% decrease in year-on-year revenues in April, according to the latest agency estimates. The broadcaster's total revenues decreased by £15.5m to £103m.
30 May 2018
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David Pidgeon
Only six weeks after he was ousted as CEO of WPP, Sir Martin Sorrell has unveiled plans to launch a new advertising group with a view to rival his old business.
29 May 2018
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Michaela Jefferson
Following a competitive pitching process, Whitbread has reappointed Zenith as its Costa Coffee media partner whilst awarding its Premier Inn account to global agency UM.
29 May 2018
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Michaela Jefferson
ITV is considering buying half of UKTV in a £1bn joint venture with the BBC, as British television broadcasters continue to build defense strategies against the rapidly growing power of online streaming services.
29 May 2018
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The Media Leader Staff
In his new role, Proctor will help improve Teads' client relationships and strategic focus on advertising experiences.
29 May 2018
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Michaela Jefferson
Brands must reevaluate how they use media platforms to communicate with consumers, as a new study published today reports that mobile will account for 24% of global media consumption this year.
28 May 2018
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Michaela Jefferson
Independent media agency The Specialist Works has appointed Sharon Browne as group marketing and new business director.
24 May 2018
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David Pidgeon
Accenture is now helping clients do online media planning and buying, encroaching further into agency territory. Hear what analysis and media commentators have to say in our report.
24 May 2018
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Michaela Jefferson
As GDPR comes into full force, senior media buyers for hundreds of brands are predicting a loss of 43% in EU audience data, as they say consumers will choose to opt out of an involuntary data relationship.
24 May 2018
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Michaela Jefferson
In continuing efforts to restore public and advertisers' trust, Facebook has announced three new initiatives designed to combat the spread of false news.
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