SEARCH
Results categorised as News
25 Jan 2018
|
The Media Leader Staff
The agency said it will enable brands to capitalise on local marketing by integrating different mediums into a semi-automated platform that uses local data sources.
25 Jan 2018
|
David Pidgeon
The out-of-home sector headed indoors this week to debate its future, and there was a sense of positive change in the air.
25 Jan 2018
|
Ellen Hammett
A 3.4% year-on-year increase to £22.1 billion marked the eighth consecutive year of market growth, according to preliminary figures released by the AA and Warc.
24 Jan 2018
|
Anne Tucker
As we step forward into 2018, here is a snapshot of the latest forecasts from some of the media industry’s most respected forecasters.
24 Jan 2018
|
The Media Leader Staff
The report, compiled by industry analyst Peter Field and commissioned by Rapport in association with the IPA, investigates the performance of campaigns investing at least 15 percent of their budgets on OOH.
24 Jan 2018
|
Ellen Hammett
Speaking at Mediatel's inaugural Out-of-Home Summit on Tuesday, Simon Valcarcel said no other channels give O2 the same scale, fame and high awareness that OOH and TV do
24 Jan 2018
|
The Media Leader Staff
Primesight's CEO Naren Patel, Talon Outdoor's managing partner Adrian Skelton and JCDecaux's marketing director David McEvoy share their top priorities for 2018 at Mediatel's inaugural Out-of-Home Summit.
24 Jan 2018
|
The Media Leader Staff
In a bid to save $400 million, the FMCG brand's chief financial officer, Jon Moeller, said P&G had reduced the number of agencies it worked with from 6,000 to 2,500, and wanted to slash this by another 50%.
23 Jan 2018
|
John Reynolds
This week: Lucky Generals founder Helen Calcraft on her battle with cancer and sexual harassment; sports executive Rupert Pratt on Facebook and sports rights; and the AA on Remainers and Brexiteers in adland.
23 Jan 2018
|
David Pidgeon
The Competition & Markets Authority said some aspects the £11.7bn deal were "not in the public interest" following the provisional findings from its in-depth examination of the proposed acquisition of Sky Plc by 21st Century Fox.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer