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Results categorised as News
31 Jan 2018
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The Media Leader Staff
Here, industry experts from Starcom, Fetch, Kinetic and Times Newspapers react to the findings of the latest AA/WARC advertising expenditure forecasts.
31 Jan 2018
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The Media Leader Staff
Nicola Young joins from Estee Lauder where she served as director of media.
31 Jan 2018
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David Pidgeon
Almost one in four pounds spent on advertising in the third quarter of 2017 went to mobile, which recorded year-on-year growth of 30.7%.
31 Jan 2018
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The Media Leader Staff
The partnership extends to All 4 and repeat shows on E4 and also includes new Big Bang Theory prequel series Young Sheldon.
30 Jan 2018
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The Media Leader Staff
Viewers will now see Co-op and Costa Coffee storefronts as part of a new extended Weatherfield set, but not all viewers are happy.
30 Jan 2018
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The Media Leader Staff
This week: Alex Mahon, Channel 4 CEO, on a possible move out of London, sexual harassment and her love of journalists. Plus: Chris Duncan, MD, The Times, on toppling the Daily Telegraph and dealing with Google.
29 Jan 2018
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The Media Leader Staff
A new report from the Association for Online Publishing (AOP) and Deloitte has revealed that digital publishers saw an increase in revenue in Q3 2017 of 6.7%, compared to 3% for Q3 2016.
27 Jan 2018
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David Pidgeon
Speaking at the Ad Association's annual leadership summit, former Ebiquity boss Nick Manning said if advertisers behave responsibly and respectfully towards their customers, people "will respond in kind".
26 Jan 2018
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The Media Leader Staff
Total revenue for ITV, Channel 4 and ITV Breakfast was up 2.4% in December to £188.7 million.
26 Jan 2018
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Ellen Hammett
The author of a new book examining the behavioural biases that influence what we buy tells Ellen Hammett how advertisers can make their campaigns more effective.
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