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Results categorised as News
03 Jul 2018
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Michaela Jefferson
Out-of-home specialist Posterscope has today appointed Gill Huber as its chief client officer.
02 Jul 2018
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The Media Leader Staff
Whilst there are many reasons given for England's lack of World Cup success in recent years, is ITV scheduling in fact partly to blame?
02 Jul 2018
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The Media Leader Staff
UM was brought in after an uncontested pitch, with Fentimans looking to increase its media activity as consumer demand in the premium drinks category rises.
02 Jul 2018
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The Media Leader Staff
In her new role, Katt Wright will be responsible for streamlining processes and developing products, whilst implementing operational programmes.
02 Jul 2018
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The Media Leader Staff
Independent out-of-home (OOH) agency Talon has hired Josko Grljevic as its new chief transformation officer.
29 Jun 2018
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Michaela Jefferson
#timeTo has released the results of an industry-wide study as well as a 'Code of Conduct', as it continues to campaign for the eradication of sexual harassment in the workplace.
29 Jun 2018
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Michaela Jefferson
A new UM report released this week reveals that over two-thirds of Britons aged 65+ believe that advertising perpetuates negative stereotypes about people their age.
28 Jun 2018
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John Moulding
Channel 4 has been conducting laboratory tests with viewers that have demonstrated the potential to dramatically improve ad recall.
28 Jun 2018
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Michaela Jefferson
Speaking at Mediatel's Big Day of Data, Diageo reveals how it is investing its marketing budgets into consumer experiences both online and offline.
28 Jun 2018
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David Pidgeon
Adopters, sceptics, brands and researchers debated the use of behavioural science in advertising at the Big Day of Data. Can it really herald a new era for marketing effectiveness?
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