SEARCH
Results categorised as News
18 Sep 2018
|
The Media Leader Staff
New research by the consumer magazine marketing body, Magnetic, reveals the extent of the role magazine brands can play in influencing purchasing habits within the homes and tech sectors.
18 Sep 2018
|
David Pidgeon
Publishers face threats on an almost unprecedented level, but emerging tech, collaborative projects and new systems of working suggest the future is bright. With News UK, Oath, The Telegraph, Ozone Project, Ezoic and more.
18 Sep 2018
|
Michaela Jefferson
According to Facebook's director agencies EMEA, Ben Wood, interfering in the agency-client relationship is "the last thing we want."
18 Sep 2018
|
David Pidgeon
A crisis of trust and the availability of new tech is leading some advertisers to take more work away from the media agency and do it themselves, warns the head of digital media at The Specialist Works.
17 Sep 2018
|
The Media Leader Staff
Newsline presents a range of industry voices sharing their views on what they learned from Cologne's digital marketing colossus.
17 Sep 2018
|
The Media Leader Staff
This week, John Reynolds interviews the managing director of Dentsu Aegis Network (Edinburgh), Richard Gill, as well as the chief executive of 18 Feet & Rising, Jonathan Trimble.
17 Sep 2018
|
Michaela Jefferson
There have been a number of ambitious predictions about the future of voice technology; Nestlé's global head of search says that some estimates are taking it too far.
17 Sep 2018
|
The Media Leader Staff
Leading the pack across all national markets is The Sun, with a de-duplicated monthly total brand reach of 31.3m. The title also recorded the highest mobile reach across all markets at 22.2m.
17 Sep 2018
|
The Media Leader Staff
The third quarter of cross-platform audience readership figures for magazine brands has been released by PAMCo today, covering the period July 2017 to June 2018 and incorporating May 2018 comScore data.
16 Sep 2018
|
The Media Leader Staff
As a result of its expansion into China, Australia and Dubai, adtech firm Adform has announced three new additions to its leadership team - alongside two promotions - in a reorganisation of the business.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer