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Results categorised as News
29 May 2018
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Michaela Jefferson
ITV is considering buying half of UKTV in a £1bn joint venture with the BBC, as British television broadcasters continue to build defense strategies against the rapidly growing power of online streaming services.
29 May 2018
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The Media Leader Staff
In his new role, Proctor will help improve Teads' client relationships and strategic focus on advertising experiences.
29 May 2018
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Michaela Jefferson
Brands must reevaluate how they use media platforms to communicate with consumers, as a new study published today reports that mobile will account for 24% of global media consumption this year.
28 May 2018
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Michaela Jefferson
Independent media agency The Specialist Works has appointed Sharon Browne as group marketing and new business director.
24 May 2018
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David Pidgeon
Accenture is now helping clients do online media planning and buying, encroaching further into agency territory. Hear what analysis and media commentators have to say in our report.
24 May 2018
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Michaela Jefferson
As GDPR comes into full force, senior media buyers for hundreds of brands are predicting a loss of 43% in EU audience data, as they say consumers will choose to opt out of an involuntary data relationship.
24 May 2018
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Michaela Jefferson
In continuing efforts to restore public and advertisers' trust, Facebook has announced three new initiatives designed to combat the spread of false news.
24 May 2018
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Michaela Jefferson
The concept of masculinity is evolving and advertisers must evolve with it, according to a study released today reporting that 69% of men in the UK feel misrepresented by brands.
24 May 2018
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Michaela Jefferson
The news follows the company's acquisition earlier this year by private equity firm Epris LLP, which purchased it from Meredith Corporation for an undisclosed sum.
23 May 2018
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David Pidgeon
Accenture, the consultancy that had already moved its tanks on to the lawn of the advertising holding companies, has now announced it wants more of their business by boosting its programmatic ad buying capabilities.
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