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Results categorised as News
19 Jun 2018
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The Media Leader Staff
Research shows that people who read 'emotionally arousing' content and then interacted with a video advert were 45% more likely to view the whole advert.
18 Jun 2018
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The Media Leader Staff
A new Kantar Millward Brown study shows that brands with disruptive creativity at the heart of their business can use it as an "engine to fuel advantageous consumer perceptions".
18 Jun 2018
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The Media Leader Staff
The heat is on as London’s top media and creative agencies are hopping, skipping and jumping this month in a bid to be crowned London’s fittest agency - all in support of ActionAid.
18 Jun 2018
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Michaela Jefferson
The former lead psychologist at Cambridge Analytica tells Mediatel about the culture of working at the scandal-ridden firm, why he believes it was a scapegoat, and how our brains just don't care enough about data privacy.
18 Jun 2018
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Michaela Jefferson
In 2020 mobile advertising will account for 30.5% of global adspend, an expected growth of 21% per year and taking market share from almost all other media.
18 Jun 2018
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The Media Leader Staff
Ascential said it intends to combine Warc with Cannes Lions’ The Work, to form a digital subscription product of scale.
15 Jun 2018
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Michaela Jefferson
With platforms 1.5x the length of a normal tube platform and the space available for potential expansion, there will be plenty of room for advertising at the upcoming Elizabeth Line's Farringdon Station.
15 Jun 2018
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David Pidgeon
The culture in adland is changing, and Sorrell is looking increasingly like part of the old baggage many would like to be rid of.
15 Jun 2018
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David Pidgeon
Tink Labs, a Hong Kong start-up operating in the travel and tourism space, has hired Paul Frampton-Calero as its UK and Ireland CEO.
14 Jun 2018
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The Media Leader Staff
While the daily newspaper market suffered, the Sunday market was up 2.7% between April and May.
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