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Results categorised as News
21 Nov 2018
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The Media Leader Staff
The results show that 2 in 5 (41%) UK consumers think it's a US tradition that has no place in the UK, and that only 13% claim to do their Christmas shopping on Black Friday.
20 Nov 2018
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The Media Leader Staff
With Amazon using its clout as a data-led business to muscle deeper into the advertising market, marketers say we can expect a further move away from traditional brand-building.
20 Nov 2018
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The Media Leader Staff
In his new role Benincasa will be responsible for Teads' Publisher Suite, launching early next year, which aims to bring publishers closer to the advertiser's business objectives.
19 Nov 2018
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The Media Leader Staff
Fulford joins from Mindshare where he served as managing partner, and was responsible for redefining the agency’s proposition and driving growth.
19 Nov 2018
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Julie MacManus
Back from Athens, Julie MacManus reports on the 2018 asi International Radio & Audio and Television & Video Conferences.
19 Nov 2018
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Paul Mead
A delegation of agency bosses has just returned from a trade mission to the US. Here, Paul Mead reports back on what the tech titans are up to.
19 Nov 2018
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Michaela Jefferson
By 2020 programmatic advertising will account for more than 80% of digital media spend in the UK market, according to the Zenith's latest Advertising Expenditure Forecasts.
16 Nov 2018
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David Pidgeon
The news comes as publisher Shortlist Media announces a rebrand to The Stylist Group - leading on the female media brand it also publishes.
16 Nov 2018
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The Media Leader Staff
Are agencies structured to deliver effectively for their clients across all emerging social media channels? Is there an over-emphasis on just using Facebook?
15 Nov 2018
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The Media Leader Staff
October was a miserable month for newspaper circulation, with both national markets and the London free press recording period on period (PoP) and year on year (YoY) declines.
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