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Results categorised as News
31 Jul 2018
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Michaela Jefferson
Diageo is reaching out to gin drinkers in a new way this summer, having launched an out-of-home campaign that serves digital ads based on the current weather.
31 Jul 2018
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The Media Leader Staff
Bosses from Mindshare, MediaCom, Kinetic, Local Planet and Merkle explain the significance of the latest findings.
31 Jul 2018
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Michaela Jefferson
UK advertising spend has achieved its 19th consecutive quarter of market growth after experiencing a 5.9% increase year-on-year through Q1 2018, 1.3pp ahead of forecast.
30 Jul 2018
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The Media Leader Staff
In her new role, Kate Pickering will lead Gyro Manchester’s content team and oversee everything from content strategy through to content development and evaluation for clients.
30 Jul 2018
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The Media Leader Staff
Citing a “challenging outlook” the publisher wrote down the value of its 200-plus regional titles by £150m.
27 Jul 2018
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John Reynolds
In this week's Media and Marketing podcast, host John Reynolds is joined by former Aegis CEO Peter Scott to discuss his new role at Be Heard Group and company private jets. Plus: ITV and TV trading spats.
27 Jul 2018
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John Lowery
John Lowery warns Nestlé's lawyers to take a break.
26 Jul 2018
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Michaela Jefferson
TI Media, formerly Time Inc., has announced the closure of Soaplife magazine, adding to the string of magazines already closed by the consumer magazine publisher this year.
26 Jul 2018
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Michaela Jefferson
ITV's managing director of online, Paul Kanareck, is to leave the company after seven years as part of the broadcaster's strategy overhaul.
26 Jul 2018
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Michaela Jefferson
After months of scandals and scrutiny, Facebook's year just got worse: the social media giant has reported its first drop in European daily active users since 2009.
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