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Results categorised as News
28 Nov 2018
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The Media Leader Staff
Following the 2018 Publishers Conference, Mediatel presents the key take-outs, coupled with the remaining challenges to tackle in 2019.
28 Nov 2018
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Michaela Jefferson
After a stream of hype, the Internet of Things has had a rather quiet 2018. We caught up with specialist IoT agency SharpEnd to find out just how connected the future of marketing is going to be.
28 Nov 2018
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Michaela Jefferson
Andre Rickerby, CMO at Moonpig, explains why the online card retailer is choosing to move its budget into digital, having built its business through TV.
28 Nov 2018
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The Media Leader Staff
According to the latest agency estimates, ITV's October revenues are down -5.2% with total revenues having dropped from £133m to £126m year-on-year.
27 Nov 2018
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Michaela Jefferson
The free-to-enter competition asks adland to reinvent a mainstream ad campaign for a LGBT+ audience, to highlight the debate around diversity and inclusion in marketing.
26 Nov 2018
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David Pidgeon
In another effort to simplify its group structure, WPP is to merge J. Walter Thompson - the world’s oldest advertising agency at 154 years - with digital network Wunderman.
26 Nov 2018
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The Media Leader Staff
Ahead of delivering a keynote address at MAD//Fest this week, we spoke with Andrew Garrihy, CMO at Huawei, to hear how technology is transforming the impact, potential and experience of Huawei’s products.
26 Nov 2018
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The Media Leader Staff
The promotion comes a little over a year since Stranger took on the CEO position at Starcom UK, and after two years also serving as president of global network clients, EMEA.
23 Nov 2018
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David Pidgeon
Despite strong opposition from the ad industry's lobbying body, Mayor of London Sadiq Khan has confirmed he is to press ahead with a ban on junk food advertising on the capital's transport network.
21 Nov 2018
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The Media Leader Staff
Founded by Benjamin Ayres in 2016, Bagboard distributes paper bags featuring advertising to independent retailers, and are free to consumers, heavyweight and eco-friendly, negating the need for a single-use plastic bag.
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