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Results categorised as News
03 Sep 2018
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Michaela Jefferson
Following months of speculation, the advertising house WPP has today confirmed that Mark Read has been appointed chief executive officer in a unanimous board decision.
30 Aug 2018
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The Media Leader Staff
According to new research, the addition of voice control to hybrid car radios (DAB/FM/internet) may prove a wise step, as drivers glance away from the road more than six times less than when using a touchscreen radio.
29 Aug 2018
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The Media Leader Staff
ITV's July revenues are up 10.2% year-on-year, according to the latest agency estimates.
29 Aug 2018
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The Media Leader Staff
In his new role Simon Rice will ensure that Merkle continues to meet its obligations under the new General Data Protection Regulation (GDPR) law.
28 Aug 2018
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Michaela Jefferson
New research suggests that advertisers need to update their targeting methods as Brits increasingly move away from traditional family structures and life stages.
24 Aug 2018
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The Media Leader Staff
Google may be in the process of entering the out-of-home (OOH) programmatic advertising space in Germany, with plans to later expand to the US and UK - industry experts weigh in.
23 Aug 2018
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Michaela Jefferson
Lovehoney, a leading online manufacturer and distributor of pleasure products and lingerie, has awarded its global TV planning and buying account to indy media agency MC&C.
22 Aug 2018
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Michaela Jefferson
A survey of over 500 decision-making brand marketers found that nearly 4 in 10 marketers have delivered an advert on a harmful or unsafe web page.
22 Aug 2018
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The Media Leader Staff
In his new role, James Irvine will be responsible for realising the future ambitions of clients and advancing the business' talent in the areas of creative, data and technology.
22 Aug 2018
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The Media Leader Staff
The7stars' findings show how 67% of 18-34 year olds admitted to needing a ‘break’ from technology - a figure that increased to 71% within the younger age group of 18-24 year olds.
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