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Results categorised as News
18 Sep 2018
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David Pidgeon
A crisis of trust and the availability of new tech is leading some advertisers to take more work away from the media agency and do it themselves, warns the head of digital media at The Specialist Works.
17 Sep 2018
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The Media Leader Staff
Newsline presents a range of industry voices sharing their views on what they learned from Cologne's digital marketing colossus.
17 Sep 2018
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The Media Leader Staff
This week, John Reynolds interviews the managing director of Dentsu Aegis Network (Edinburgh), Richard Gill, as well as the chief executive of 18 Feet & Rising, Jonathan Trimble.
17 Sep 2018
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Michaela Jefferson
There have been a number of ambitious predictions about the future of voice technology; Nestlé's global head of search says that some estimates are taking it too far.
17 Sep 2018
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The Media Leader Staff
Leading the pack across all national markets is The Sun, with a de-duplicated monthly total brand reach of 31.3m. The title also recorded the highest mobile reach across all markets at 22.2m.
17 Sep 2018
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The Media Leader Staff
The third quarter of cross-platform audience readership figures for magazine brands has been released by PAMCo today, covering the period July 2017 to June 2018 and incorporating May 2018 comScore data.
16 Sep 2018
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The Media Leader Staff
As a result of its expansion into China, Australia and Dubai, adtech firm Adform has announced three new additions to its leadership team - alongside two promotions - in a reorganisation of the business.
14 Sep 2018
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The Media Leader Staff
Mediatel caught up with attendees at this year's Dmexco - from senior and seasoned names, to ambitious new start-ups - to see what they think are the biggest digital marketing trends we should watch out for.
14 Sep 2018
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Michaela Jefferson
Indy media agency MC&C's CEO and founder, Mike Colling, is stepping back from management of the business to instead work more closely with the agency's clients.
14 Sep 2018
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Michaela Jefferson
A new book reveals why we're wrong about almost everything - and how we can get a better hold of reality. Michaela Jefferson meets the author to find out what advertisers could learn.
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