SEARCH
Results categorised as News
21 Sep 2018
|
The Media Leader Staff
Amazon is predicted to overtake Oath and Microsoft in the US advertising market this year - placing it in third position behind Facebook and Google. Here, industry experts share their views on the significance of the news.
20 Sep 2018
|
The Media Leader Staff
Global, the UK's largest commercial radio group, has moved into the out-of-home sector with the purchase of Primesight and Outdoor Plus. Here, experts share their views on the surprise deal.
20 Sep 2018
|
David Pidgeon
The surprise double acquisition, to be named Global Outdoor, is estimated to have cost more than £200m.
20 Sep 2018
|
The Media Leader Staff
Declaring a 'continued reboot' of the agency, Y&R London has appointed Sophie Lewis as its new chief strategy officer.
20 Sep 2018
|
Michaela Jefferson
Publicis Media has appointed three regional commerce leads across EMEA, the Americas and APAC to strengthen its global commerce practice, newly launched this year.
19 Sep 2018
|
The Media Leader Staff
Eve Kemanes and Andreea Nedelcu form the new senior creative team, whilst Paula Hochberg has been hired as senior copywriter and Athina Collaro as senior designer.
19 Sep 2018
|
The Media Leader Staff
The package will bring together Sky Box Sets, which includes 400 its UK and US series, and the full Netflix service in a single on-demand service.
18 Sep 2018
|
The Media Leader Staff
New research by the consumer magazine marketing body, Magnetic, reveals the extent of the role magazine brands can play in influencing purchasing habits within the homes and tech sectors.
18 Sep 2018
|
David Pidgeon
Publishers face threats on an almost unprecedented level, but emerging tech, collaborative projects and new systems of working suggest the future is bright. With News UK, Oath, The Telegraph, Ozone Project, Ezoic and more.
18 Sep 2018
|
Michaela Jefferson
According to Facebook's director agencies EMEA, Ben Wood, interfering in the agency-client relationship is "the last thing we want."
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer