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Results categorised as News
28 Sep 2018
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David Pidgeon
Next, which is cutting TV and print advertising, seems to be confusing the digital transformation of its business with its online marketing strategy.
28 Sep 2018
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John Reynolds
In this week's Media and Marketing podcast, host John Reynolds sits down with Vanessa Clifford, CEO, Newsworks; Joe Mayes, media reporter at Bloomberg; and Simon Davis, CEO, Blue449.
27 Sep 2018
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Michaela Jefferson
At the end of September Bob Wootton will be stepping down as executive director of FEPE, the global body for the out of home industry.
27 Sep 2018
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The Media Leader Staff
For the second consecutive year Netflix leads YouGov's Millennial Rankings with a score of 77%, followed by Spotify at 73% whilst Primark and Apple share third position at 71%.
26 Sep 2018
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Michaela Jefferson
After much speculation, WPP has today announced the creation of a new brand experience agency VMLY&R, unifying digital agency VML and creative agency Y&R.
26 Sep 2018
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The Media Leader Staff
Following Comcast's £30.6 billion winning bid for Sky, Mediatel presents a timeline charting the broadcaster's fascinating rise.
26 Sep 2018
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The Media Leader Staff
Xandr encompasses all existing aspects of AT&T advertising and analytics businesses, including AdWorks, ATT.net and AppNexus.
25 Sep 2018
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David Pidgeon
Confirming that 'Project Dovetail' has successfully launched after years of development, the new measurement capabilities cover TV sets, tablets, PCs and smartphones for on demand and live streaming.
24 Sep 2018
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The Media Leader Staff
Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts.
24 Sep 2018
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David Pidgeon
US cable giant Comcast has emerged as the winner after a blind auction for Sky on Saturday - scuppering Rupert Murdoch's long-held plans to take full control of the broadcaster.
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