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Results categorised as News
14 Feb 2019
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The Media Leader Staff
Oliver Hansard, 4C Insights' VP Sales, explains why marketers have to take an audience-first approach to their advertising - and why the logical adaption is for media agencies to mould their teams around that strategy.
14 Feb 2019
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The Media Leader Staff
The Sunday market performed well in January and was up 0.6% overall. Six titles recorded sales growth from December, led by the Mail on Sunday with +2.2% - an additional 22,200 copies to reach more than a million sales.
13 Feb 2019
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David Pidgeon
By offloading lower-end tasks back to the client it frees the agency to work on the much more important, bigger picture stuff.
12 Feb 2019
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Christian Polman
Ebiquity's Christian Polman summarises the key themes from last week's Future of Brands conference.
12 Feb 2019
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Michaela Jefferson
Adspend will swing back towards brand-building media in the near future and advertisers can expect to pay a premium for it, industry experts have said.
11 Feb 2019
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David Pidgeon
Dentsu Aegis Network has announced that its president of global clients has been appointed as its new CEO, UK & Ireland with immediate effect.
11 Feb 2019
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David Pidgeon
A focus on price at the expense of strategic thinking in the media pitch process is delivering harmful returns, the former UK CEO of Dentsu Aegis Network has said.
11 Feb 2019
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Michaela Jefferson
Confused.com's chief marketing officer has said he would be willing to pull advertising from Facebook and Google if the duopoly fails to provide a brand-safe environment that is responsible towards consumers.
11 Feb 2019
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Michaela Jefferson
The Ozone Project, the new joint digital ad sales house for publishers, has appointed Danny Spears as commercial director.
08 Feb 2019
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Michaela Jefferson
Facebook is partnering with cinemas on an in-app ticket booking platform as part of its ongoing efforts to re-engage users with "meaningful social interactions".
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