SEARCH
Results categorised as News
31 May 2019
|
Michaela Jefferson
The new IPA president tells Michaela Jefferson about his bold new agenda - and what he thinks about consultancies, diversity, tech and the duopoly.
30 May 2019
|
Michaela Jefferson
Scaffardi has over 15 years' experience across sales, strategy, management and marketing, working with both international and regional clients in the media and advertising sector.
29 May 2019
|
The Media Leader Staff
OMG's marketing agency Hearts & Science has hired Carlos Fitzpatrick and Sonia Cunningham, as executive planning director and head of AV, respectively.
29 May 2019
|
Andy McDonald
23% of Netflix subscribers said they would upgrade to an ad-free premium model, should Netflix begin to show ads.
24 May 2019
|
Michaela Jefferson
Businesses need to engage men in the conversation about equal pay and embrace the changing ways in which people want to work if the gender pay gap is ever to be closed, senior women in the ad industry declared this week.
23 May 2019
|
The Media Leader Staff
Following a string of disappointing results in March, television revenues - as estimated by UK media agencies - performed much better in April.
23 May 2019
|
The Media Leader Staff
MacCallum is currently UK chief executive at WPP's M/SIX, and he replaces Stuart Taylor, who retires next month.
23 May 2019
|
Michaela Jefferson
The world is changing, and brands who found their fame by using sex in the past risk alienating consumers if they fail to keep up with evolving attitudes. Michaela Jefferson discovers how advertisers are embracing the challenge.
22 May 2019
|
Michaela Jefferson
The consultancy promises brands a single route to creating influencer campaigns, advising on strategy, creative, talent selection, campaign delivery, distribution and reporting.
22 May 2019
|
David Pidgeon
Grimmer is to take over as CEO of Mediatel from 1 July, when Derek Jones steps down to become executive chairman.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer
- IAB launches measurement advisory board in push for measurement solutions
- Consumer ABCs: Women's Weeklies
- Consumers ABC's: News & Current Affairs
- Consumer ABC's: Men's Lifestyle
- Consumer ABCs: Home Interest
- IAB launches measurement advisory board in push for measurement solutions
- The Brief - Wednesday 10 December - EU investigates Google, Gemini will have ads, WPP wins UK government media account and more
- Keeping the TV ecosystem healthy - Barb Data Hub
- Direct Line Group on using TV as a full-funnel medium
- How will TV finally get the measurement it deserves?
- The measurement debate TV really needs to have
- Rajar Q4 2025: Commercial audience share declines slightly
- Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth
- The brief - Wednesday 17 December - Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more
- Ad funding for BBC services would be 'bad for everyone', Radiocentre says in response to Charter Review
- UK now spends longer on phones than watching TV
- How the VOD giants are navigating the cost of living crisis
- Rebranded BVOD services create an increase in claimed usage
- How we listen is changing rapidly, but radio continues to have the MIDAS touch
- Mediatel Connected whitepaper: The Growing UK Audio Market
