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Results categorised as News
04 Feb 2019
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David Pidgeon
RhythmOne, which provides cross-screen advertising with a focus on connected TVs, will be combined with another recent Taptica acquisition, Tremor Video DSP, to create a much enlarged independent business.
01 Feb 2019
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The Media Leader Staff
M&C Saatchi has sold its remaining stake in Blue 449 to Publicis Groupe for £25m.
31 Jan 2019
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David Pidgeon
For all its apparent faults, you can't say Facebook isn't resilient: the number of people using the social media platform has continued to rise despite a slew of scandals.
31 Jan 2019
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Michaela Jefferson
Senior marketers will need to refocus on brand messaging rather than data and technology if advertising is to rebuild consumer trust, industry bosses have argued.
30 Jan 2019
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David Pidgeon
'Repetitive, obtrusive and irrelevant': consumer sentiment towards advertising has hit an all time low according to Credos, the industry's think tank.
29 Jan 2019
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Michaela Jefferson
FMCG giant Unilever is calling upon brands, platforms and publishers to join it in developing a holistic measurement system across multiple media channels.
29 Jan 2019
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Michaela Jefferson
Magazine publisher Condé Nast International has today launched another addition to its roster of global brands: Vogue Business.
29 Jan 2019
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The Media Leader Staff
December was a tough month for broadcaster, with only Channel 4 and ITV breakfast seeing television revenues increase year on year
28 Jan 2019
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The Media Leader Staff
The news comes as Forward3D and PMX Agency recently announced a joint deal to form ForwardPMX, combining the two independent businesses across North America, EMEA and APAC, pooling 700 staff across 20 offices.
28 Jan 2019
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The Media Leader Staff
In his new role, Duffy will lead the media team at agenda21 and will be responsible for all paid media across the agency’s client portfolio.
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