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Results categorised as News
28 Jun 2019
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Michaela Jefferson
Advertisers and agencies need to ditch the idea of data-driven marketing and instead focus on data-inspired creativity, the global CSO of MullenLowe Open said this week.
27 Jun 2019
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David Pidgeon
Advertisers and agencies are seeking to fill a "gap in the market" that current JIC services have not been able to cover, raising questions over the future of audience measurement in the UK and beyond.
27 Jun 2019
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David Pidgeon
News UK, publisher of the Times and the Sun, has revealed how by better leveraging its data, it is transforming its business to become a "strategic partner" for its advertising clients.
26 Jun 2019
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Michaela Jefferson
The Ozone Project, a new joint digital ad sales house for publishers, has partnered with independent ad exchange network OpenX to help increase monetisation for publisher's digital ad inventory.
26 Jun 2019
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The Media Leader Staff
ISBA, the professional body representing UK advertisers, has appointed procurement specialist Andrew Lowdon as its new director of agency services.
24 Jun 2019
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Julia Smith
Impact's Julia Smith asked female bosses to give their thoughts on diversity and whether they saw it in action at Cannes Lions 2019. This is what they said.
24 Jun 2019
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The Media Leader Staff
Jez Proctor joins as UK managing director, while Amanda Glasgow joins as head of experience, EMEA.
21 Jun 2019
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Andy McDonald
Over the next five years broadcasters will lose share of ad-supported video-on-demand (AVOD) revenue as the global digital players continue to make gains, according to Ovum.
21 Jun 2019
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The Media Leader Staff
Brand purpose. Brand bravery. Stools. Cargo shorts. More stools, with people in cargo shorts sitting on them. Storyliving the living shit out of this trip...
20 Jun 2019
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John Reynolds
Host John Reynolds speaks with Russ Shaw, co-founder of Tech London Advocates, and Geraint Lloyd-Taylor, partner, Lewis Silkin's Advertising & Marketing team.
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