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Results categorised as News
11 Mar 2019
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Michaela Jefferson
The former head of MediaCom Beyond Advertising (MBA), Tom Curtis, has been promoted to executive creative director, a role newly-created to drive creative-first campaigns for clients.
09 Mar 2019
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Michaela Jefferson
The UK’s commercial broadcasters say they are even willing to pitch together for clients as bosses at Channel 4, ITV and Sky build resources to get senior sales and strategy staff into client boardrooms.
09 Mar 2019
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David Pidgeon
"Piecemeal and inadequate" responses to the failings of online platforms has today seen a House of Lords committee call for new regulatory oversight.
08 Mar 2019
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Michaela Jefferson
Michaela Jefferson meets the young coders behind Permutive - the start-up publishers are now queuing up to work with.
08 Mar 2019
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Michaela Jefferson
To mark IWD 2019, Mediatel spoke with women - all at different stages of their careers - to see how much progress has been made towards a gender balanced media and advertising industry, and how much work remains to be done.
07 Mar 2019
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John Moulding
The drinks giant has a team of experts to help brand managers make the most of media buying and creative agencies. This is not in-housing, but upskilling, and partners should welcome it, the company told Future of Brands Sydney.
07 Mar 2019
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John Moulding
Research by the beauty products giant shows that in-store experiences have a bigger influence on customer journeys than any media - so it has updated them with state-of-the-art tech.
06 Mar 2019
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David Pidgeon and Michaela Jefferson
Advertisers should be more “ruthless” in choosing which media platforms they support, according to the chair of Thinkbox, in another public spat between the highly regulated TV industry and the scandal-prone online world.
06 Mar 2019
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Michaela Jefferson
Advertising network Publicis has merged two of its six media agencies - Blue 449 and Spark Foundry - with Chris Boothe to lead the new global network.
04 Mar 2019
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Michaela Jefferson
The Ozone Project, the new joint digital ad sales house for publishers, has appointed Sophie Raptis as client director, managing the platform's relationships with brands.
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