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Results categorised as News
20 Mar 2019
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The Media Leader Staff
Collins has almost 20 years’ experience working at creative agencies and joins McGarryBowen from Leo Burnett and Fallon, where he was UK CEO across both Publicis Groupe agencies.
20 Mar 2019
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David Pidgeon
If the outcome of a consultation is closure, the final issue of the magazine will go on sale on 2 April 2019
20 Mar 2019
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David Pidgeon
Sir Martin Sorrell has said his new venture S4 Capital will be defined by speed and a test-and-learn “loop” style marketing as the ex-WPP boss labelled tent-pole campaigns old fashioned.
20 Mar 2019
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The Media Leader Staff
Mediatel spoke to four UK marketing leaders who successfully launched their business in the US to find out what drove the decision, the lessons they learned and the advice they’d give to other agencies planning to cross the pond.
20 Mar 2019
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Clarissa Windsor
The managing director of Mediacom Manchester, Nicola Marsh, has been selected as the new chair of Manchester’s NABS hub.
20 Mar 2019
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The Media Leader Staff
Now entering its second year PAMCo is able to show year-on-year (YoY) data for the first time on all publisher platforms - covering smartphones, tablets, desktop and print.
20 Mar 2019
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The Media Leader Staff
The latest cross-platform audience figures for UK newsbrands show a general growth in readership - although there were numerous declines in both print and tablet readership across the market.
19 Mar 2019
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David Pidgeon
Demonstrating the growing strength of the UK's ad industry, the AA has published the sector's first-ever exports tracker, showing international trade in UK advertising services reached £6.9 billion in 2017.
18 Mar 2019
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Michaela Jefferson
BARB, the TV audience measurement system, is failing to keep up with the demands of the marketplace as agencies and advertisers shift investment to follow eyeballs, the CEO of Publicis Media Exchange has said.
18 Mar 2019
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David Pidgeon
Oliver Lewis, founder and managing director of the independent agency, told Mediatel that News UK was keen to future-proof its business by investing in a rapidly evolving media sector.
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