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Results categorised as News
11 Oct 2019
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Michaela Jefferson
Amy Watt has been appointed chief strategy officer of full-service media agency dentsu X, five months after Dentsu announced it would be merging three of its agencies under the brand for the UK market.
10 Oct 2019
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David Pidgeon
As we approach the end of 2019, what new trends should the industry be focused on? David Pidgeon reports on the top findings.
09 Oct 2019
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Michaela Jefferson
From next year, the ad industry may see gaming emerge as a new, independent media channel, industry experts have predicted this week.
09 Oct 2019
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David Pidgeon
The failure of performance marketing to correctly measure all of its media channels is leading to misguided investment decisions and a "truncated" world view, Accenture Interactive's Amir Malik warned this week.
08 Oct 2019
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David Pidgeon
Mediatel has this week announced the hire of Rob Laurence to lead its data and analysis platform, Mediatel Connected.
08 Oct 2019
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The Media Leader Staff
Social media is expected to claim a 13% share of global adspend this year and overtake print for the first time, according to Zenith's latest Advertising Expenditure Forecasts. Here, industry experts digest the findings.
08 Oct 2019
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Michaela Jefferson
WPP-owned agency MediaCom has promoted Steve Gladdis to EMEA chief strategy officer, with Geoff de Burca succeeding him as UK CSO.
08 Oct 2019
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Michaela Jefferson
Channel 4 has restructured its advertising sales division, 4Sales, to increase its focus on branded entertainment, growing its digital revenues, and boosting direct-to-client sales.
07 Oct 2019
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Michaela Jefferson
Paid search also reached a new milestone this year, exceeding $100bn for the first time.
04 Oct 2019
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Michaela Jefferson
A group of advertisers including P&G, Unilever, EA and Mastercard have launched a new global initiative to establish principles that can underpin more effective and transparent cross-media measurement.
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