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10 Jul 2019
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The Media Leader Staff
Brands need to build fully immersive experiences if they are going to futureproof themselves against a new wave of consumer, the founder of e-commerce platform Not On The High Street said this week.
09 Jul 2019
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The Media Leader Staff
Last year’s MAD//Fest London launch event was awarded ‘Best Networking Event’ at the UK Conference Awards held last Friday at the Tower of London.
08 Jul 2019
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The Media Leader Staff
Industry experts weigh in on the findings of Zenith's latest adspend forecasts.
08 Jul 2019
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Michaela Jefferson
While internet advertising is set to reach 52% of adspend in 2021, growth is projected to slow to just 9%.
08 Jul 2019
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The Media Leader Staff
Proximity London has hired Ronnie Crosbie to lead its planning department as head of strategic planning.
05 Jul 2019
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John Reynolds
Host John Reynolds is joined by the CEO of Unruly, the, group digital director at Diageo, and the CEO of the WFA to discuss the Global Alliance for Responsible Media.
05 Jul 2019
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David Pidgeon
In an open letter to the out-of-home sector this week, a group of advertisers went public with a series of concerns about its future. Here's why, and what the industry said in response.
05 Jul 2019
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Michaela Jefferson
MediaCom has promoted James Mackenzie to its UK executive committee, taking on the role of chief investment officer.
04 Jul 2019
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The Media Leader Staff
Sky Analytics is part of what Sky said was the first phase of a roadmap to simplify execution and management of TV advertising.
04 Jul 2019
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Michaela Jefferson
85% of UK advertisers are planning to increase their investment in digital audio over the next 12 months, according to a new report from Global's digital audio exchange, DAX.
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