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Results categorised as News
05 Mar 2020
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Michaela Jefferson
ITV may see as much as a 10% drop in its advertising revenues in April, the broadcaster has warned, as the spread of coronavirus prompts travel brands to delay their TV campaigns.
05 Mar 2020
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The Media Leader Staff
ITV has named Amobee's Rhys McLachlan as its new director of advanced advertising, a leading role in the development of the broadcaster's commercial digital strategy.
05 Mar 2020
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The Media Leader Staff
Study conducted with GroupM, OMG and Publicis assessed the impact of using TAG channels across the world - revealing a huge decline in ad fraud compared with industry norms.
04 Mar 2020
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Michaela Jefferson
Global has signed a three-year deal with BT to become the telecommunications group's outdoor advertising partner on its UK street furniture network, with the digital inventory to be made available on DAX.
04 Mar 2020
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David Pidgeon
James Whitmore, the long-serving boss of out-of-home audience research body Route, is to step down due to health reasons.
04 Mar 2020
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The Media Leader Staff
Featuring: John Rankin, RANKIN // Jay Richards, DivInc // Amy China Wire, Teads // Aaron Simpson, Kindred // Victoria Emes, content creator // Vanessa Goff-Yo, Bidstack // Emma Martell, Virgin Trains.
04 Mar 2020
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Michaela Jefferson
GroupM has appointed Karen Blackett OBE as its new UK CEO, with Tom George stepping down after two years in the role.
03 Mar 2020
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Michaela Jefferson
From June brands will be able to advertise against event cinema productions in the UK for the first time, including screenings of live events such as theatre, ballet and concerts.
03 Mar 2020
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Michaela Jefferson
News UK's Wireless and Bauer Media are launching a new digital audio company for the UK ad market: Octave Audio.
03 Mar 2020
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David Pidgeon
Channel 4 has hired Clare Peters to lead its newly created client sales team within its ad sales division, 4Sales.
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