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Results categorised as News
09 Oct 2019
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David Pidgeon
The failure of performance marketing to correctly measure all of its media channels is leading to misguided investment decisions and a "truncated" world view, Accenture Interactive's Amir Malik warned this week.
08 Oct 2019
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David Pidgeon
Mediatel has this week announced the hire of Rob Laurence to lead its data and analysis platform, Mediatel Connected.
08 Oct 2019
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The Media Leader Staff
Social media is expected to claim a 13% share of global adspend this year and overtake print for the first time, according to Zenith's latest Advertising Expenditure Forecasts. Here, industry experts digest the findings.
08 Oct 2019
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Michaela Jefferson
WPP-owned agency MediaCom has promoted Steve Gladdis to EMEA chief strategy officer, with Geoff de Burca succeeding him as UK CSO.
08 Oct 2019
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Michaela Jefferson
Channel 4 has restructured its advertising sales division, 4Sales, to increase its focus on branded entertainment, growing its digital revenues, and boosting direct-to-client sales.
07 Oct 2019
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Michaela Jefferson
Paid search also reached a new milestone this year, exceeding $100bn for the first time.
04 Oct 2019
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Michaela Jefferson
A group of advertisers including P&G, Unilever, EA and Mastercard have launched a new global initiative to establish principles that can underpin more effective and transparent cross-media measurement.
04 Oct 2019
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Michaela Jefferson
The chief product officer of Omnicom Media Group UK, Sam d’Amato, has left the group to explore new opportunities after 17 years.
04 Oct 2019
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David Pidgeon
Mediatel News speaks with Illuma to understand how innovation in adtech might see audience behaviour analysis evolve.
03 Oct 2019
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The Media Leader Staff
August was tough month for TV revenues, with only ITV breakfast bucking the year on year decline, according to agency estimates (up by 3.5% to £4.1m).
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