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Results categorised as News
17 Oct 2019
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The Media Leader Staff
The recent "underwhelming performance" of marketing budgets continued during the third quarter, with UK businesses recording a slim reduction in spending availability according to the Q3 IPA Bellwether report.
17 Oct 2019
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The Media Leader Staff
An "underlying tone of hesitancy" dominates UK business decisions, according to the Q3 IPA Bellwether report.
16 Oct 2019
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David Pidgeon
Podcasting and the rise of online listening - matched with growth in connected cars, 5G and smart speakers - is driving the market towards a new renaissance.
16 Oct 2019
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Michaela Jefferson
With plans to launch curated driving playlists and increase investment in podcasts, audio streaming service Spotify has declared that it is "absolutely focused" on growing its share of in-car listening.
16 Oct 2019
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The Media Leader Staff
Diageo has teamed up with marketing and advertising conference MAD//Fest London to launch a search for start-ups who can deliver innovative experiences across its portfolio of drinks brands at MAD//Fest London on 13-14 Nov.
16 Oct 2019
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The Media Leader Staff
With new technologies like 5G on their way, improved augmented reality and simplified payment processes, brands are being urged to think harder about their social shopping strategies to ensure they maximise their spend.
16 Oct 2019
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Michaela Jefferson
In a survey of over 1000 employees from timeTo's endorsing companies, one in ten respondents claimed to have experienced sexual harassment during the past 12 months.
11 Oct 2019
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Michaela Jefferson
Amy Watt has been appointed chief strategy officer of full-service media agency dentsu X, five months after Dentsu announced it would be merging three of its agencies under the brand for the UK market.
10 Oct 2019
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David Pidgeon
As we approach the end of 2019, what new trends should the industry be focused on? David Pidgeon reports on the top findings.
09 Oct 2019
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Michaela Jefferson
From next year, the ad industry may see gaming emerge as a new, independent media channel, industry experts have predicted this week.
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