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Results categorised as News
04 Jun 2020
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David Pidgeon
As out-of-home advertising continues to embrace new digital capabilities, the sector's trade body, Outsmart, and the IPA's outdoor specialists have announced the publication of a programmatic direct trading standard.
04 Jun 2020
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Clarissa Windsor
New research reveals that seven out of ten Brits are not prepared to fork out more than £20 per month, a drop of £5 compared to last September.
03 Jun 2020
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David Pidgeon
Snapchat shows further support for the growing e-commerce market with the launch of dynamic product ads.
02 Jun 2020
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John Moulding
The themes for Videoscape Europe – the strategy thought-leadership event for broadcaster digital, direct-to-consumer, SVOD, AVOD and virtual Pay TV - have been revealed.
02 Jun 2020
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David Pidgeon
Should advertisers get into gaming? David Pidgeon looks at what's on offer in this dynamic and growing market.
01 Jun 2020
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Michaela Jefferson
The World Federation of Advertisers has released a new, world first guide for brands offering advice on how they can use data ethically in their advertising.
28 May 2020
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Michaela Jefferson
Video ad tech company Unruly has hired a former managing director of Oath and AOL, Alex Khan, as its new UK MD.
27 May 2020
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Michaela Jefferson
Global has today unveiled a shake up to its commercial structure, which sees Nigel Clarkson, director of commercial (outdoor), leave the company.
26 May 2020
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Michaela Jefferson
AlixPartners' Serge Lupas is joining research and consulting company Kantar to head up its media division, succeeding Andy Brown.
26 May 2020
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David Pidgeon
The narrative of decline that has rightly irked publishers for the last decade - and has only accelerated during lockdown – could now change, and perhaps with it public and advertiser sentiment.
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