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Results categorised as News
02 Jan 2020
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Michaela Jefferson
Facebook is planning to invest with agencies to enable them to deliver competitive advantage in the digital marketplace, according to the social media platform's director of agencies, UK and Ireland.
20 Dec 2019
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David Pidgeon
Following a six month consultation into the programmatic market's compliance with current data legislation, the Information Commissioner's Office (ICO) has made the early conclusion that parts of the sector are acting unlawfully.
19 Dec 2019
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The Media Leader Staff
According to agency estimates for November 2019 ITV once again outperformed its rivals, with commercial revenues up by 3.4% year on year.
16 Dec 2019
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Michaela Jefferson
In its first acquisition since receiving investment from the French group Fimalac last month, London-based digital ad agency Jellyfish has bought creative agency Social Life.
12 Dec 2019
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Michaela Jefferson
The inflating cost of TV advertising means agencies and their clients need to start looking at how they can build fame through new media, Starcom's executive head of strategy said this week.
12 Dec 2019
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David Pidgeon
Speaking at FTVGlobal, Lisa Walker said the UK was one of the most complex and mature markets in terms of digital adoption, but added: "We have to... unlearn digital reliance where there has arguably been over-investment."
12 Dec 2019
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The Media Leader Staff
The entire daily market was down just -0.6% and most titles down marginally on October.
12 Dec 2019
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The Media Leader Staff
Drayton, who has been with the page-wrap business since its launch in 2009, will be replaced by Matthew Newcomb, Inskin's COO.
11 Dec 2019
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David Pidgeon
To help simplify the buying and trading process, marketers have this week boosted calls for the TV sector to unify measurement across its increasingly splintered offerings.
11 Dec 2019
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The Media Leader Staff
PAMCo's latest cross-platform audience figures for UK magazines unveil a mixed bag of results across the market, while some of the most popular titles continue to grow their audiences.
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