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Results categorised as News
05 Apr 2023
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Omar Oakes
Argos has criticised a Reach regional newsbrand's marketing partner after an "advertorial" article promoting the retailer fell afoul of the UK advertising standards code.
05 Apr 2023
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Ella Sagar
A new study by Global has found campaigns that use a variety of large screen outdoor formats build more brand awareness and experience "a multiplier effect" across categories.
05 Apr 2023
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Ahmed Elkady
While 29% of US teens own a VR headset, only 4% of this group reportedly use it on a daily basis and only 14% use it on a weekly basis.
05 Apr 2023
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Ella Sagar
In brief: Jo Rigby joins the IPG Mediabrands' agency Mediahub as head of growth and marketing for UK operations.
05 Apr 2023
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Omar Oakes
In brief: More than 12 FMCG advertisers, including Unilever and PepsiCo, are now part of the trial for ITV Adlabs' retail-media solution, Matchmaker.
05 Apr 2023
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Ella Sagar
WeAre8's chief commercial officer shares who her best friend in the industry is and the deal she is proudest of in her career.
05 Apr 2023
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Omar Oakes
Thinkbox has commissioned renowned advertising strategist and The Media Leader columnist Laurence Green to produce a study of what prevents advertising from reaching its full creative potential.
04 Apr 2023
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Ahmed Elkady
Audience intelligence platform NumberEight and in-game audio ad solution provider Odeeo are launching a platform dedicated to lifting women in tech.
04 Apr 2023
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The Media Leader Staff
Richard Shotton, the author of 'The Choice Factory' and 'The Illusion of Choice', discusses his new book and what marketers can learn from studying psychology.
04 Apr 2023
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Omar Oakes
RTL Group's adtech development unit Smartclip has launched a fully programmatic ad break for addressable TV, which would give European broadcasters the ability to target audiences across the continent.
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