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Results categorised as News
01 Feb 2023
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Ella Sagar
The UK advertising and marketing’s LGBTQIA+ advocacy group has launched its biggest campaign to date using outdoor sites across the UK.
31 Jan 2023
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The Media Leader Staff
In brief: Women in media are being urged to help identify online harms and the issues they face at work by Daily Mirror publisher Reach and the non-profit company Women in Journalism.
31 Jan 2023
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Ella Sagar
In brief: BARB has launched a solution to give subscribers more flexibility in accessing and integrating viewing data into their own systems.
31 Jan 2023
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Ella Sagar
In brief: GroupM has officially merged Essence and Mediacom in the UK, making it the country's largest regional agency network.
31 Jan 2023
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Ella Sagar
In brief: Brand Advance, the global diverse media network, has partnered with purpose-led ad platform Good-Loop to integrate proprietary green technology into its campaigns.
31 Jan 2023
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Jack Benjamin
However, "there are signs that many advertisers will maintain their expected level of spend," according to Enders Analysis.
30 Jan 2023
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Jack Benjamin
Just 4% of existing Netflix subscribers downgraded to its ad-supported tier in December, while under one in five new subscribers chose the cheaper option.
30 Jan 2023
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Ella Sagar
UNITED24, the global aid initiative set up by Ukraine President Volodomyr Zelenskyy, has launched a nationwide out-of-home (OOH) campaign to raise awareness of the continued conflict.
27 Jan 2023
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Jack Benjamin
The Holocaust Memorial Day Trust leveraged ad space secured pro bono by independent media agency the7stars for this year's campaign.
27 Jan 2023
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Ella Sagar
A joint study has revealed consumers are 62% more likely to search on mobile when out-of-home (OOH) campaigns use location messaging.
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