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Results categorised as News
24 Apr 2023
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Ahmed Elkady
In brief: The UK government will reportedly legislate to create a new regulator overseeing tech giants like Google and Meta.
24 Apr 2023
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Omar Oakes
Disney+ is forecast to reach more than $11bn in annual advertising revenue within five years — more than Netflix and YouTube combined.
23 Apr 2023
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Omar Oakes
In brief: NBC Universal CEO Jeff Shell has left the company after admitting to an inappropriate relationship with a colleague, parent company Comcast said.
21 Apr 2023
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Jack Benjamin
The move comes within weeks of the AOP published an open letter decrying "unscrupulous" tech vendors of stealing publishers' IP through illegal data scraping practices.
21 Apr 2023
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Ahmed Elkady
Feature: Streaming services Peacock and Amazon are developing bespoke virtual solutions as the AI-driven tech promises new ways of monetising both new and library content.
20 Apr 2023
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Ella Sagar
In brief: WPP has acquired global sonic branding agency amp.
20 Apr 2023
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Jonny Grum
It’s time to use tech and the critical thinking humans bring to reverse media planning and buying’s calcification into a Jurassic boneyard, writes Trouble Maker's co-founder.
20 Apr 2023
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Maren Seitz
For strategies to be effective in uncertain times they should be evaluated every 2-3 months and shouldn’t stretch further ahead than 12-months, writes Analytic Partners' senior director.
20 Apr 2023
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Jack Benjamin
Main media marketing recorded its strongest expansion in spending in over a year, even as advertisers worry over how the cost-of-living crisis will impact bottom lines.
19 Apr 2023
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Omar Oakes
A decline in Netflix customer satisfaction has led to a surge in churn for the streaming giant amid a post-Christmas cull in the UK of video-on-demand services.
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