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Results categorised as News
03 Apr 2023
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Ahmed Elkady
The company says the new roles underline its commitment to having "the right technology, the right systems, and the right skills in place to meet the needs of our clients both now and in the future.”
03 Apr 2023
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Ella Sagar
Advertising revenue from the out-of-home display will go to conservation charity English Heritage to help pay for repairs to the landmark.
03 Apr 2023
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Greg Grimmer
We are pleased to announce that Mediatel as of today has rebranded to Adwanted UK.
01 Apr 2023
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The Media Leader Staff
In brief: Homebase has inked a nine-month-deal with Global’s Heart to sponsor its weekend programmes hosted by JK & Kelly Brook and Zoe Hardman.
31 Mar 2023
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Jack Benjamin
In brief: NewsGuard will test chatbots' performance in promoting or rejecting misinformation, with prompts drawn from a proprietary catalogue of more than 1,200 false narratives.
31 Mar 2023
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Omar Oakes
Vanish, the Reckitt detergent brand, will launch its Channel 4 Diversity in Advertising Award-winning campaign the help of £1m commercial airtime it won as first prize.
31 Mar 2023
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Ahmed Elkady
Odeon Cinemas Group, Europe’s largest cinema operator, wants to convey the "pleasure of immersive cinematic viewing experiences and the emotional benefits of coming to an Odeon Cinema" in a new pan-European brand campaign.
31 Mar 2023
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Omar Oakes
Telecoms brand O2 has bought a special ad break during ITV1's Saturday-night primetime show Saturday Night Takeaway in which its brand mascot Bubl will surprise viewers by interrupting ads for Google and easyJet Holidays.
30 Mar 2023
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Ahmed Elkady
In brief: Google has started rolling out its Ads Transparency Center which will allow users to learn more about ads they see, including YouTube, Search and Display. All ads from verified advertisers are searchable on the hub.
30 Mar 2023
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Ella Sagar
In brief: EssenceMediacom, GroupM's latest merged agency, has appointed three people to its EMEA executive leadership team with a focus on data, technology, analytics and media solutions.
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